Characteristic of these images: color is the strong design element. In particular delicate, dreamy, pastel colors are at the center of this look, which give the images a painterly quality.
Kitsch is King! Bright cocktails, shrill colors and striking patterns characterize the seventies. With the help of pop art plastic tablecloths and colorful melamine plates photographers can revive the past.
The clear and pure aesthetic of the food being photographed and the predominantly white color scheme are the cornerstones of “Pure” imagery. Props are only used sparingly.
This cool mood is named for the bluish daylight in Australia, which creates a fascinating sense distance. This form of light can transform the most simple dish into something special.
Urbane, authentic, uncompromising: “Gorgeous Grey” is the fascinating interplay of grey tones and contrasting colors. Purist clarity without enhancement, an explosion of color shown against a hard background.
So it’s black to black. No photography stlye could be more moody or elegant. Against dark, intense backgrounds of ebony, brown or gray, food objects are arrestingly isolated in graphic compositions.